The Ultimate Guide to Corporate Video Production

In today's fast-moving digital landscape, corporate video production isn't just a marketing luxury—it's a business necessity. Whether you're launching a product, training your team, or building brand trust, a well-crafted video is one of the most powerful tools at your disposal.

This guide will walk you through everything you need to know to get started.

What Is Corporate Video Production?

A Simple Definition

Corporate video production is the process of creating professional video content for business use. It goes beyond flashy commercials or viral social media clips—it's about delivering a message with purpose, clarity, and polish.

What Makes a Video “Corporate”?

It’s defined by intent: to inform, train, sell, or inspire internal or external audiences. Examples include training videos, brand story films, testimonial videos, and product explainers.

Why It’s Different From Commercial or Social Video

While commercials focus on mass appeal and social clips chase quick views, corporate videos are strategic, intentional, and often evergreen.

Types of Corporate Videos (And When to Use Them)

Brand Story Videos

Highlight your mission, values, and origin story to build emotional connection. Explore Brand Films

Customer Testimonial Videos

Leverage social proof to build trust. These are perfect for your website or sales funnel. See Testimonial Videos

Training and Internal Communication Videos

Streamline onboarding or company-wide announcements with engaging, consistent content.

Recruitment and Culture Videos

Showcase your team and workplace vibe to attract top talent.

Event Recap and Milestone Videos

Capture the energy and scale of company events or major wins.

Product Launch or Explainer Videos

Help customers understand your product faster and better. View Our About Us Video Service

The Full Corporate Video Production Process

Step 1 – Discovery & Strategy

We start with a deep dive: who is the audience, what is the goal, and how will success be measured?

Step 2 – Scripting & Storyboarding

This is where we align messaging with visuals. Every second of video is planned with intention.

Step 3 – Pre-Production & Planning

Casting, location scouting, scheduling, and preparing all technical aspects.

Step 4 – Filming

Lights, camera, action. This is where the creative vision comes to life.

Step 5 – Editing & Post-Production

We polish the footage, add music, voiceover, motion graphics, and ensure the story is seamless.

Step 6 – Delivery & Distribution Strategy

We finalize export formats and help clients understand where and how to use the video.

How Much Does Corporate Video Production Cost?

Price Ranges by Video Type

Video Type	Typical Cost Range	Length	Use Case
Brand Story Video	$2,500–$10,000	1–3 mins	Website, campaigns
Customer Testimonial	$1,000–$4,000	30 sec–2 min	Sales enablement, homepage
Culture/Recruitment Video	$1,500–$5,000	1–2 mins	Careers pages, LinkedIn ads
Product Explainer	$2,000–$8,000	1–2 mins	Launch emails, demos

What Drives the Cost Up or Down?

• Location (studio vs. office)

• Number of shooting days

• On-camera talent vs. employees

• Motion graphics and animation

• Revisions and rounds of feedback
  

Budgeting Tips for Maximum ROI

• Combine multiple videos into one shoot day

• Repurpose long-form video into clips for social

• Focus on evergreen content with lasting value
  

How to Choose the Right Corporate Video Production Partner

What to Look for in a Team

• Business-minded creatives

• Strong portfolio of work in your industry

• Ability to lead the process with clarity
  

Questions to Ask Before Hiring

• Can I see examples of similar projects?

• What does your process look like?

• How do you ensure brand alignment?
  

Red Flags to Avoid

• No defined process

• All style, no substance

• Poor communication
  

“We didn’t want another flashy video that no one would use. Day Two Films helped us make something strategic that actually converted leads.”— SaaS Marketing Director

Real-Life Timeline: How Long Does It Take?

From Discovery to Delivery

A typical corporate video takes 4 to 6 weeks from kickoff to final delivery.

Fast-Track vs Full-Service Timelines

• Rush project: 1–2 weeks (extra cost, simplified)

• Standard: 3–6 weeks
  

What Delays Projects (and How to Prevent Them)

• Internal approvals

• Script changes late in the process

• Scheduling conflicts
  

Getting the Most From Your Video Investment

Where to Use Corporate Videos for ROI

• Website homepage or landing pages

• LinkedIn and Meta ads

• Email campaigns and sales outreach
  

Repurposing Content Across Channels

• Turn a 2-minute brand video into 6 short reels

• Pull stills from footage for social posts

• Use quotes as graphic content
  

Measuring Success (KPIs & Metrics)

• Watch time and engagement rate

• Lead conversions

• Ad performance and click-through rate
  

FAQ: Corporate Video Production

What is corporate video production?

It’s the process of creating high-quality video content for business use, such as branding, training, or marketing.

How much should a corporate video cost in 2025?

Most fall between $1,000 and $10,000, depending on scope, talent, and length.

How long does it take to produce a corporate video?

Expect 4 to 6 weeks, or faster with a dedicated timeline and fewer revisions.

Should I use professional actors or my own team?

It depends. Using your staff can feel authentic, while actors offer polish. We help guide the decision.

How do I choose the best corporate video company?

Look for a team that understands business goals, not just cameras.

Ready to Bring Your Brand to Life on Video?

If you’re considering a business video but want a partner who gets strategy as much as visuals, let’s talk. At Day Two Films, we make corporate videos that are clear, compelling, and conversion-focused.