How to Use Corporate Video Marketing to Boost Your Business Strategy

In today’s digital-first world, corporate video marketing has become one of the most powerful tools businesses can use to capture attention, build trust, and drive results. Whether you're launching a new product, hiring new talent, or trying to convert more leads—video can give your business a competitive edge.

But how do you use corporate video strategically—not just creatively—to grow your brand?

Let’s break it down.

Why Corporate Video Belongs in Your Marketing Strategy

Video is no longer just a “nice to have.” It’s an expectation.

According to Wyzowl’s Video Marketing Report:

• 89% of marketers say video gives them a good ROI

• 91% say video has increased traffic

• 87% say it has helped generate leads
  

Video doesn’t just attract attention—it keeps it. It also improves email click-through rates, boosts landing page conversions, and enhances overall brand recall. Simply put: corporate video marketing works.

Types of Corporate Videos That Drive Results

Not all videos are created equal. Here are some formats that consistently generate business results:

✅ Brand Story Videos

Great for building trust and giving your audience a sense of who you are and what you stand for.

✅ Product or Service Explainers

Perfect for simplifying complex offerings. Think animation, demos, or live-action breakdowns.

✅ Customer Testimonials

Social proof that builds credibility and addresses objections before they come up.

✅ Culture & Recruitment Videos

Attract top talent and give a behind-the-scenes look at your company culture.

✅ Event Highlights & Recaps

Extend the life of live events or conferences with powerful highlight reels.

✅ Social Media Micro-Content

Short-form clips optimized for platforms like Instagram Reels, LinkedIn, or TikTok to increase reach and engagement.

💡 Want examples? Check out our portfolio of corporate video work.

How Corporate Videos Increase Conversion Rates

The right corporate video doesn’t just get watched—it inspires action.

Here’s how:

• Emotional connection: Video combines visuals, sound, and storytelling to form trust fast.

• Higher engagement: Landing pages with video see an 80% higher conversion rate.

• Better communication: You can explain complex ideas in less than a minute—better than any blog post or email can.

• Visual proof: Testimonials and product demos remove doubt and hesitation.
  

Creating a Video Marketing Plan That Works

If you want results, your corporate video marketing strategy needs structure.

🎯 Step 1: Define Your Goals

What does success look like? More leads, brand awareness, or internal engagement?

🧠 Step 2: Know Your Audience

Define personas: what problems are they trying to solve?

📍 Step 3: Choose the Right Type of Video

Pick the video format based on your goals and audience (use the list above).

📅 Step 4: Map Video to Your Funnel

Top of funnel = brand videos.Mid-funnel = testimonials or product explainers.Bottom-funnel = demos, FAQ videos, onboarding content.

📈 Step 5: Plan Distribution

Where will this live? Your website, email marketing, paid ads, YouTube?

🛠️ Step 6: Set a Budget and Timeline

Factor in scripting, shooting, editing, revisions, and delivery.

How to Measure the ROI of Corporate Video Marketing

To justify your video budget, you need data.

Here’s what to track:

Metric	What It Tells You
View Count	Initial reach and interest
Watch Time	Content quality and relevance
Click-Through Rate (CTR)	Video’s ability to inspire action
Conversion Rate	Whether viewers take the next step
Cost per Lead / Sale	ROI compared to other channels

Tools like Google Analytics, Wistia, YouTube Studio, and HubSpot can help you measure these KPIs.

“After embedding a customer testimonial video on our landing page, we saw a 40% increase in conversions within one month.”— Marketing Director, B2B SaaS Company

Real-World Case Studies: Corporate Video Success Stories

📽️ Case Study 1: Brand Story Video → 3X Landing Page Conversions

A local tech firm used a 90-second video about their mission on their homepage. It led to tripled conversions in 60 days.

📽️ Case Study 2: Recruitment Video → 2X Job Applicants

A logistics company created a fun, culture-focused recruitment video. Applications doubled in 30 days—no extra ad spend.

📽️ Case Study 3: Testimonial Video → Lowered Cost Per Lead by 50%

A service provider swapped written reviews with 3 short video testimonials. Their ad cost per lead was cut in half.

Want to replicate these results? See how Day Two Films helps businesses grow.

Common Mistakes to Avoid

Avoid these pitfalls when launching your corporate video strategy:

❌ Skipping strategy – Don’t start filming until you’ve defined your goal

❌ Ignoring distribution – A great video without a promotion plan = wasted potential

❌ Trying to say too much – Simplicity beats complexity

❌ Forgetting the CTA – Tell your audience exactly what to do next

How to Get Started with Corporate Video Marketing Today

Here’s how to start strong:

✅ Audit your content – Where would video make the biggest impact?

✅ Choose one project – Don’t try to do everything at once. Start with the lowest-hanging fruit.

✅ Talk to a creative partner – Don’t just hire a videographer—work with someone who understands strategy + story.

👉 At Day Two Films, we help growing businesses craft videos that actually convert. From strategy to scripting to post-production—we do it all.

FAQ: Corporate Video Marketing Essentials

What is corporate video marketing?

Corporate video marketing is the strategic use of video content—like brand stories, testimonials, and product explainers—to reach business goals like engagement, leads, and sales.

How much does a corporate video cost?

Pricing varies depending on complexity, length, and production value. Most corporate videos range from $2,000 to $10,000+.

How long should a corporate video be?

Ideal length is 60–120 seconds, but it depends on the platform and purpose.

Where should I post my videos?

Your website, landing pages, YouTube, LinkedIn, email newsletters, and paid social ads are all great channels.

Do I need a script, or will you help with that?

At Day Two Films, we guide you through the entire process—including scripting, planning, and creative direction.

Final Thoughts: Turn Strategy Into Story

Corporate video marketing is more than a trend—it’s a business multiplier.

But great video doesn’t just look good—it works. When grounded in a strong strategy, aligned with your goals, and distributed the right way, it can become your most effective marketing asset.

🎬 Ready to turn strategy into story?

📞 Book a free video strategy session with Day Two Films

We’ll help you map the perfect project to your business goals—and bring it to life on screen.